{"id":28404,"date":"2026-06-16T13:00:48","date_gmt":"2026-06-16T18:00:48","guid":{"rendered":"https:\/\/www.planhub.ca\/blog\/?p=28404"},"modified":"2026-06-16T13:01:47","modified_gmt":"2026-06-16T18:01:47","slug":"canada-activation-fee-ban-device-charges","status":"publish","type":"post","link":"https:\/\/www.planhub.ca\/blog\/en\/canada-activation-fee-ban-device-charges\/","title":{"rendered":"CRTC killed the $80 activation fee. A new generation of $15 and $40 device charges is already taking its place."},"content":{"rendered":"\n<p>Rogers and Fido have introduced a new $40 Device Setup Charge only days after Canada\u2019s ban on wireless activation and plan-change fees came into effect.<\/p>\n\n\n\n<p>The charge applies when customers purchase or upgrade a phone with assistance from a specialist, including transactions completed in a store, over the phone or through live chat.<\/p>\n\n\n\n<p>Customers who complete the purchase independently online can avoid the fee.<\/p>\n\n\n\n<p>Rogers describes the charge as payment for setting up the device. Fido says customers who pay it can visit a store within 30 days of purchase for assistance transferring information and configuring their new phone.<\/p>\n\n\n\n<p>The timing is difficult to ignore.<\/p>\n\n\n\n<p>Until June 12, Rogers and Fido charged an $80 Setup Service Fee for many assisted activations and upgrades. The CRTC\u2019s new rules prohibited fees whose main purpose is activating or modifying a wireless or Internet plan.<\/p>\n\n\n\n<p>The old $80 charge has now been replaced, for assisted device purchases, by a $40 fee attached to setting up the phone rather than activating the service.<\/p>\n\n\n\n<p>Rogers is not alone.<\/p>\n\n\n\n<p>Bell introduced a $40 Device Handling Charge connected to phone orders, while TELUS created a $15 SIM purchase fee that applies to physical SIM cards and eSIMs.<\/p>\n\n\n\n<p>The CRTC is already challenging Bell and TELUS over whether those charges are simply activation fees wearing new name tags.<\/p>\n\n\n\n<p>Rogers may now be entering the same regulatory minefield.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How the Rogers and Fido Charge Works<\/h2>\n\n\n\n<p>The $40 Device Setup Charge applies to specialist-assisted device purchases, including:<\/p>\n\n\n\n<p>\u2022 purchases completed in a Rogers or Fido store<br>\u2022 phone orders completed through customer service<br>\u2022 purchases completed through live chat<br>\u2022 upgrades involving a new device and employee assistance<\/p>\n\n\n\n<p>The charge is waived when the customer completes the transaction independently online.<\/p>\n\n\n\n<p>Fido describes the charge as being connected to the optional purchase of a device. Customers can then receive in-store setup support within 30 days, including help transferring information from an old phone.<\/p>\n\n\n\n<p>The central consumer question is whether that service is truly optional.<\/p>\n\n\n\n<p>Customers are not being offered a clear separate choice between purchasing setup assistance for $40 or declining it. The fee appears to be attached automatically when the phone purchase is completed through an assisted channel.<\/p>\n\n\n\n<p>That distinction could determine whether the charge survives regulatory scrutiny.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"747\" src=\"https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2026\/06\/crtc-phone-tv-1024x747.webp\" alt=\"\" class=\"wp-image-28398\" srcset=\"https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2026\/06\/crtc-phone-tv-1024x747.webp 1024w, https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2026\/06\/crtc-phone-tv-300x219.webp 300w, https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2026\/06\/crtc-phone-tv-768x560.webp 768w, https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2026\/06\/crtc-phone-tv-1536x1120.webp 1536w, https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2026\/06\/crtc-phone-tv.webp 2002w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The CRTC\u2019s New Rule<\/h2>\n\n\n\n<p>The CRTC\u2019s prohibition took effect on June 12, 2026.<\/p>\n\n\n\n<p>It prevents mobile and Internet providers from charging fees related to:<\/p>\n\n\n\n<p>\u2022 activating a new service plan<br>\u2022 modifying an existing plan<br>\u2022 cancelling a plan when no subsidized device is involved<\/p>\n\n\n\n<p>The regulator allows limited exceptions for physical installations and for additional products or services that customers explicitly choose to purchase.<\/p>\n\n\n\n<p>For example, a customer can still voluntarily pay for professional Internet installation or an additional piece of equipment that is not necessary to receive the underlying service.<\/p>\n\n\n\n<p>The dispute now centres on whether phones, SIM cards, fulfillment and setup assistance qualify as genuinely additional products and services.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bell\u2019s $40 Device Handling Charge<\/h2>\n\n\n\n<p>Bell replaced its previous connection charge with a $40 Device Handling Charge applied when customers order a phone.<\/p>\n\n\n\n<p>Bell says the charge covers fulfillment costs associated with processing and delivering the device.<\/p>\n\n\n\n<p>The company argues that buying a phone from Bell is optional because customers can instead bring their own compatible device. From Bell\u2019s perspective, the charge is related to a separate retail purchase rather than activation of the wireless plan.<\/p>\n\n\n\n<p>The CRTC disagrees with that interpretation, at least preliminarily.<\/p>\n\n\n\n<p>In a letter sent to Bell, the regulator said a phone is required to receive wireless service and that a mandatory fee connected to providing the phone may therefore be considered a prohibited activation fee.<\/p>\n\n\n\n<p>Bell responded that the charge complies with the Telecommunications Act and the Wireless Code.<\/p>\n\n\n\n<p>The CRTC has now asked Bell to confirm by June 17 whether it has stopped charging the fee.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TELUS\u2019 $15 SIM Fee<\/h2>\n\n\n\n<p>TELUS introduced a mandatory $15 SIM purchase fee shortly before the activation-fee prohibition took effect.<\/p>\n\n\n\n<p>The charge reportedly applies to both physical SIM cards and digital eSIMs.<\/p>\n\n\n\n<p>This may be the most difficult of the three fees to defend.<\/p>\n\n\n\n<p>Unlike a new smartphone, a SIM or eSIM is directly required to connect most customers to the wireless network. Customers activating through eSIM are also not receiving a physical product that carries manufacturing, shipping or inventory costs comparable to a conventional SIM card.<\/p>\n\n\n\n<p>The CRTC told TELUS that the SIM charge does not appear to qualify as an optional product or service.<\/p>\n\n\n\n<p>TELUS must confirm that it has stopped charging the fee or submit a detailed explanation of why it believes the practice complies with the new rules by June 17.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2026\/06\/crtc-news-1-1024x768.png\" alt=\"\" class=\"wp-image-28405\" srcset=\"https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2026\/06\/crtc-news-1-1024x768.png 1024w, https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2026\/06\/crtc-news-1-300x225.png 300w, https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2026\/06\/crtc-news-1-768x576.png 768w, https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2026\/06\/crtc-news-1.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Is This Legal?<\/h2>\n\n\n\n<p>That has not yet been finally decided.<\/p>\n\n\n\n<p>The CRTC has issued formal requests for information to Bell and TELUS, but it has not published a final compliance ruling or announced penalties.<\/p>\n\n\n\n<p>As of June 16, the regulator had also not publicly issued Rogers a letter concerning the new Device Setup Charge.<\/p>\n\n\n\n<p>The fact that a fee appeared immediately after the ban does not automatically make it illegal.<\/p>\n\n\n\n<p>The real legal test will likely involve several questions:<\/p>\n\n\n\n<p>\u2022 Is the service truly optional<br>\u2022 Can customers decline the service without changing how they purchase the phone<br>\u2022 Is the charge tied to activating or modifying a wireless plan<br>\u2022 Does the provider face a genuine direct cost<br>\u2022 Is the phone, SIM or setup service necessary to receive wireless service<br>\u2022 Is the customer explicitly agreeing to buy something additional<\/p>\n\n\n\n<p>The Rogers model may be easier to defend than TELUS\u2019 SIM fee because customers can avoid it by purchasing online.<\/p>\n\n\n\n<p>However, forcing customers to use a digital self-service channel to avoid a charge could still raise accessibility and consumer-protection concerns, particularly for seniors, people with disabilities and customers who need assistance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Consumers Can Do<\/h2>\n\n\n\n<p>Customers purchasing a device from Rogers or Fido should complete the transaction online when possible to avoid the $40 charge.<\/p>\n\n\n\n<p>Another option is to purchase the phone directly from Apple, Google, Samsung or another retailer and bring it to the carrier.<\/p>\n\n\n\n<p>Customers should also examine the final checkout page and service agreement before confirming an order.<\/p>\n\n\n\n<p>The monthly promotional device price may look attractive, but the complete cost can include:<\/p>\n\n\n\n<p>\u2022 device setup or handling charges<br>\u2022 shipping costs<br>\u2022 deferred phone-return balances<br>\u2022 trade-in requirements<br>\u2022 mandatory premium plans<br>\u2022 taxes calculated on the phone\u2019s full price<\/p>\n\n\n\n<p>Anyone charged a fee they believe violates the new rules should first dispute it with the provider and keep screenshots, receipts and copies of the offer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Important Caveat<\/h2>\n\n\n\n<p>It is tempting to describe every new charge as a renamed activation fee.<\/p>\n\n\n\n<p>That conclusion has not yet been legally established.<\/p>\n\n\n\n<p>Bell, Rogers and TELUS are attempting to distinguish these charges from activation by connecting them to devices, fulfillment, setup services or SIM products.<\/p>\n\n\n\n<p>The CRTC must now determine whether those distinctions reflect genuine optional services or whether they preserve the same barrier to switching under different labels.<\/p>\n\n\n\n<p>The June 17 responses from Bell and TELUS could provide the first indication of how aggressively the regulator intends to enforce the new prohibition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rogers and Fido have introduced a new $40 Device Setup Charge only days after Canada\u2019s ban on wireless activation and plan-change fees came into effect. The charge applies when customers purchase or upgrade a phone with assistance from a specialist, including transactions completed in a store, over the phone or through live chat. Customers who [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":28400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,829,487,822,828,816],"tags":[211,583],"class_list":["post-28404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-articles","category-telecom-articles","category-mobile","category-mobile-news","category-telecom-news","category-telecom","tag-activation-fee","tag-crtc-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRTC Ban: Rogers, Bell and TELUS Add New Fees | PlanHub.ca<\/title>\n<meta name=\"description\" content=\"Rogers, Fido, Bell and TELUS have introduced new $15 and $40 device charges only days after the CRTC banned wireless activation fees.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.planhub.ca\/blog\/en\/canada-activation-fee-ban-device-charges\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRTC Ban: Rogers, Bell and TELUS Add New Fees | PlanHub.ca\" \/>\n<meta property=\"og:description\" content=\"Rogers, Fido, Bell and TELUS have introduced new $15 and $40 device charges only days after the CRTC banned wireless activation fees.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.planhub.ca\/blog\/en\/canada-activation-fee-ban-device-charges\/\" \/>\n<meta property=\"og:site_name\" content=\"PlanHub.ca The Blog - Promotions, Guides, News and more!\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/planhub.ca\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-16T18:00:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T18:01:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2026\/06\/activation-fees.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1448\" \/>\n\t<meta property=\"og:image:height\" content=\"1086\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Julien Junet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PlanHub_ca\" \/>\n<meta name=\"twitter:site\" content=\"@PlanHub_ca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julien Junet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.planhub.ca\\\/blog\\\/en\\\/canada-activation-fee-ban-device-charges\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.planhub.ca\\\/blog\\\/en\\\/canada-activation-fee-ban-device-charges\\\/\"},\"author\":{\"name\":\"Julien Junet\",\"@id\":\"https:\\\/\\\/www.planhub.ca\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/5ecfc59983e63eb2b1d8095b96929828\"},\"headline\":\"CRTC killed the $80 activation fee. 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