{"id":7130,"date":"2021-12-02T10:24:00","date_gmt":"2021-12-02T10:24:00","guid":{"rendered":"https:\/\/www.planhub.ca\/blog\/?p=7130"},"modified":"2022-12-14T20:58:34","modified_gmt":"2022-12-14T20:58:34","slug":"is-fido-owned-by-rogers","status":"publish","type":"post","link":"https:\/\/www.planhub.ca\/blog\/en\/is-fido-owned-by-rogers\/","title":{"rendered":"Is Fido Owned by Rogers?"},"content":{"rendered":"

Is Fido owned by Rogers? Are Fido and Rogers the same company? These are questions that we get asked over and over again by our customers. Ever since Rogers acquired Microcell and debuted the brand Fido, Canadians have been confused about the official relationship between <\/span>Fido<\/span><\/a> and <\/span>Rogers<\/span><\/a>. So, we\u2019re here to answer all your Rogers and Fido questions! <\/span><\/p>\n

Is Fido owned by Rogers? Yes. Fido, officially known as Fido Solutions, was acquired as a subsidiary brand of Rogers in order to cater to a more mid-range market without damaging the Rogers brand which focussed more on high-end customers. In the process, they also claimed it would bring more competition within the telecom industry. In a similar fashion, Telus acquired Koodo and Bell obtained Virgin Plus around the same time. With these smaller \u201cflanker\u201d brands, they are able to offer more plans, promotions and exclusive offers to the general public. Still, you may have some questions regarding flanker-parent relationships like the one between Fido and Rogers. In this post, we\u2019ll cover anything and everything you may need to know about Rogers and Fido, what sets them apart, what makes them similar, and more.\u00a0<\/span><\/p>\n

Does Rogers own Fido?<\/strong><\/h2>\n

Fido was originally founded back in 1996 as Microcell Solutions Inc. After just a few years of service, they garnered a positive reputation among Canadians. They were the first to introduce GSM technology to Canada. Before then, it was only ever used in Europe. On top of that, they also introduced a unique pricing approach. Their competitive prices, money-back guarantees and dedication to customer service stood out in the late 1990s. <\/span>While the rest of the industry seemed expensive and serious, Fido stuck out as approachable and affordable. Of course, they also grew popular due to their creative advertisements. Their yellow doghouse logo and commercials featuring adorable dogs quickly became iconic. At this point, does Rogers own Fido? Not yet.\u00a0<\/span><\/p>\n

Fido continued to grow in popularity and had acquired a million plus customers before getting Rogers\u2019 attention in 2004. Rogers was their largest GSM competitor, and wanted a monopoly over the technology. So, they purchased Microcell for almost $1.5 billion. ‘Fido’ which was the brand under which Microcell operated in the market now became the name of the company and all their customers now \u201cbelonged\u201d to Rogers. This change made no difference for existing Fido customers. But for Fido, their new ownership meant they were able to reach more customers across the country using Rogers\u2019 network coverage.<\/span><\/p>\n

Is Fido Part of Rogers?<\/strong><\/h2>\n

So, if Fido is owned by Rogers, is Fido part of Rogers? And are Fido and Rogers the same? Not quite. Both providers use the same mobile network and cell phone towers. However, that\u2019s the only thing they share. Fido customers don\u2019t get access to any other services or deals from Rogers, and vice versa. For example, towards the beginning of the pandemic, Rogers was offering free data<\/a> to select customers. No matter how badly you wanted this promotion, it was strictly offered to Rogers customers. If you had Fido as a provider, this promotion was not accessible to you. On the other hand, if you\u2019re a Rogers customer, you cannot access Fido\u2019s numerous promotions, including their Black Friday deals<\/a>.<\/span><\/p>\n

Are Rogers and Fido the Same Company?<\/strong><\/h2>\n

So, if Fido is owned by Rogers and shares its mobile network, are Fido and Rogers the same company? No. Fido is owned by Rogers, but functions as their subsidiary or \u201cflanker\u201d brand. This means that the two companies work separately, while one retains ownership over the other. Even though Fido uses Rogers\u2019 vast mobile network<\/a>, Fido remains a separate corporate and legal entity and maintains its own retail chain, customer service call centers, and even has its own CEO. This means that Fido customers are Fido customers, and Rogers customers are Rogers customers. Each company offers a different customer service experience, their own plans, promotions and services from their respective stores and websites.\u00a0<\/span><\/p>\n

Fido Belongs to Rogers<\/strong><\/h2>\n

Since Fido belongs to Rogers, there are many things which the two companies have in common. Obviously, we already mentioned the fact that they use the same mobile network with the same nationwide coverage. However, here’s a complete and convenient listing of all the most important similarities and differences between the two companies. Check it out below!<\/span><\/p>\n

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Similarities<\/strong><\/h3>\n