{"id":8222,"date":"2022-04-25T07:17:38","date_gmt":"2022-04-25T07:17:38","guid":{"rendered":"https:\/\/www.planhub.ca\/blog\/?p=8222"},"modified":"2022-10-18T11:54:35","modified_gmt":"2022-10-18T11:54:35","slug":"disney-plus-ad-plan-everything-we-know-so-far","status":"publish","type":"post","link":"https:\/\/www.planhub.ca\/blog\/en\/disney-plus-ad-plan-everything-we-know-so-far\/","title":{"rendered":"Disney Plus Ad Plan: Everything We Know So Far"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In March 2022, Disney Plus <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20220304005303\/en\/Disney-to-Introduce-an-Ad-Supported-Subscription-Offering-in-Late-2022\"><span style=\"font-weight: 400;\">announced<\/span><\/a><span style=\"font-weight: 400;\"> their plans to incorporate a more affordable ad plan. As opposed to their regular plan (which costs $11.99 a month), this plan would be slightly cheaper. In exchange, a certain amount of advertisements will appear on the service when viewing content. Currently, streaming on Disney Plus is ad-free, as are every other major streaming service. Netflix\u2019s entry-level plan ($9.99 a month) doesn\u2019t include HD video, but still contains no advertisements whatsoever. How will Disney\u2019s recent announcement impact the industry? Will other services follow in their footsteps or not? Let\u2019s break everything down about Disney Plus\u2019 ad plan and try to predict its influence on other streaming services.<\/span><\/p>\n<h2><strong>Details on the Disney Plus Ad Plan<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">First off, let\u2019s go over everything we know about the new plan as of March 2022. So far, we know that the ad plan is expected to launch in the United States at the end of 2022, and the rest of the world in 2023. The main details we know are that the new plan will cost a bit less, but include advertisements. We don\u2019t currently know how much less it will cost, or to what extent the ads will exist on the platform. Will they be banners and pop-ups that users will have to scroll past when looking through the platform? Or will we have to sit through videos before (and\/or during) watching a movie or series? We\u2019ll know more details soon, but we\u2019ll bet on video advertisements playing before the video.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Banner ads would be too small a hindrance, and make it a far better deal than the base plan. Video ads are more of a dealbreaker, and ensures that current customers won\u2019t switch over to the ad plan. However, the lower price might attract new users who could eventually upgrade their plans. Of course, video ads playing in the middle of a movie are a possibility, but we hope it\u2019s not the case. These kinds of ads remove any sense of immersion, and will only end up frustrating users.<\/span><\/p>\n<h2><strong>How Much Will the Disney Plus Ad Plan Cost?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">With no official announcement yet, we can only speculate towards the pricing of this new plan. Currently, Canadians can pay $11.99 per month or $119.99 per year with an annual plan. The ad plan will likely cost a few dollars less, around $7-8 per month. This way, they can offer one of <\/span><a href=\"https:\/\/www.planhub.ca\/blog\/en\/how-much-is-netflix-canada\/\"><span style=\"font-weight: 400;\">the cheapest streaming services<\/span><\/a><span style=\"font-weight: 400;\"> available. Alternatively, Disney could increase the price of their base plan, and start charging $11.99 for the ad plan. We obviously hope the first scenario takes place, but streaming services are starting to get more expensive. Although we\u2019ll know for sure in the coming months, we\u2019re prepared for both of these outcomes.<\/span><\/p>\n<h2><strong>How Will This Affect the Industry?\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">After hearing about Disney\u2019s new plan, one of our first questions was how this will impact other major streaming services. Will they follow in Disney\u2019s footsteps, or will this ad plan fail and become forgotten? We feel that Disney\u2019s ad plan will catch on among other services, regardless of how successful it is. Ad plans allow streaming services to compete over who can offer the cheapest plan. In addition, it allows more users to try out the services as a trial period before fully committing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We would not be surprised if Netflix implemented an ad plan soon. Following a recent price increase, the streaming giant <\/span><a href=\"https:\/\/www.theverge.com\/2022\/3\/16\/22981283\/netflix-password-sharing-test-multiple-streams\"><span style=\"font-weight: 400;\">announced <\/span><\/a><span style=\"font-weight: 400;\">their plans to crack down on account sharing. Meaning, it may no longer be possible to share your password with a close friend or loved one that doesn\u2019t live at the same address as you. With that in mind, we would not be surprised if Netflix introduced an ad plan as their cheapest service. They could either follow the success of Disney Plus, or try to beat them to the punch. Either way, this seems like a bitter mark on the streaming service industry.<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">We understand that services like Disney Plus want to make their platform more accessible by introducing ad plans. However, it\u2019s hard to view it in a positive light. At the end of the day, nobody wants to sit through ads when watching an entertaining movie or TV show, even if we end up saving some money. The idea that customers need to pay more to avoid ads can be scary, and change the future of the industry drastically. Does Disney Plus\u2019 ad plan seem like a bad idea, or do you think it\u2019s a solid deal? Make sure to let us know your thoughts and opinions in the comments section!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Last but not least, if you use a streaming service like Disney Plus, Netflix or Prime Video, you need to make sure that you have the strongest internet possible. Consider using our <\/span><a href=\"https:\/\/www.planhub.ca\/speed-test?gclid=CjwKCAjwxOCRBhA8EiwA0X8hi-TDMGPiiUCifKXy3DHLxMZTfq3h9pOL9wR1kz0Tgy_W_BS4fRoogRoCf-sQAvD_BwE\"><span style=\"font-weight: 400;\">internet speed test<\/span><\/a><span style=\"font-weight: 400;\"> to see how your current plan is performing, and find a new one if need be. PlanHub helps Canadians find telecom services that are both suitable and affordable. If you ever need help finding a mobile or internet plan, you can always count on PlanHub.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In March 2022, Disney Plus announced their plans to incorporate a more affordable ad plan. As opposed to their regular plan (which costs $11.99 a month), this plan would be slightly cheaper. In exchange, a certain amount of advertisements will appear on the service when viewing content. Currently, streaming on Disney Plus is ad-free, as [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":8223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826,483],"tags":[1147,1146,732,731,730,108,662,1145,491,740],"class_list":["post-8222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-television-news","category-television","tag-ad-plan","tag-advertisements","tag-disney","tag-disney-plus","tag-netflix","tag-price","tag-streaming-2","tag-streaming-cost","tag-television","tag-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disney Plus Ad Plan: Everything We Know So Far | PlanHub Blog<\/title>\n<meta name=\"description\" content=\"In March 2022, Disney Plus announced their plans to incorporate a more affordable ad plan. Discover the new Disney Plus ad Plan\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.planhub.ca\/blog\/en\/disney-plus-ad-plan-everything-we-know-so-far\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disney Plus Ad Plan: Everything We Know So Far | PlanHub Blog\" \/>\n<meta property=\"og:description\" content=\"In March 2022, Disney Plus announced their plans to incorporate a more affordable ad plan. 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