{"id":10279,"date":"2022-12-22T15:09:31","date_gmt":"2022-12-22T15:09:31","guid":{"rendered":"https:\/\/www.planhub.ca\/blog\/?p=10279"},"modified":"2022-12-22T15:10:11","modified_gmt":"2022-12-22T15:10:11","slug":"netflix-va-prendre-des-mesures-contre-le-partage-de-mot-de-passe","status":"publish","type":"post","link":"https:\/\/www.planhub.ca\/blog\/fr\/netflix-va-prendre-des-mesures-contre-le-partage-de-mot-de-passe\/","title":{"rendered":"Netflix va prendre des mesures contre le partage de mots de passe"},"content":{"rendered":"<p><strong>Son objectif est simple, mettre fin au partage de mots de passe \u00e0 partir de 2023!<\/strong><\/p>\n<p><strong>Cr\u00e9dit Image couverture : capture accueil Netflix par PlanHub<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Vous avez un abonnement \u00e0 Netflix et partagez votre mot de passe avec un proche ? il va vous en couter bient\u00f4t 2.99$ suppl\u00e9mentaire par mois sur votre abonnement. C\u2019est ce que r\u00e9v\u00e8le le <a href=\"https:\/\/www.wsj.com\/articles\/netflix-password-sharing-end-11671636600\">Wall Street Journal<\/a> qui s\u2019est entretenu avec des repr\u00e9sentants de Netflix.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Le partage de mot de passe en ligne de mire<\/strong><\/p>\n<p>Netflix se trouve actuellement dans une phase particuli\u00e8re. La soci\u00e9t\u00e9 a perdu beaucoup trop d\u2019abonn\u00e9s en 2021, tandis que 900\u00a0000 clients suppl\u00e9mentaires ont quitt\u00e9 la plateforme d\u00e9but 2022. Heureusement Netflix, vient \u00e9galement d\u2019en gagner deux millions. Cependant, l\u2019abonnement avec publicit\u00e9 lanc\u00e9 plus t\u00f4t cette ann\u00e9e ne rencontre pas le succ\u00e8s escompt\u00e9 et repr\u00e9senterait seulement 9% des comptes, \u00e0 tel point que Netflix a d\u00e9j\u00e0 d\u00fb <a href=\"https:\/\/digiday.com\/future-of-tv\/netflix-lets-advertisers-take-their-money-back-after-missing-viewership-targets\/\">rembourser<\/a> des annonceurs faute de n\u2019avoir pas pu diffuser leurs publicit\u00e9s en assez grand nombre.<\/p>\n<p>Il ne reste alors \u00e0 Netflix que la solution de s\u2019attaquer au partage de mots de passe. \u00c0 cet effet, Netflix a d\u00e9j\u00e0 mis en place un programme permettant de transf\u00e9rer son compte facilement, ce qui permettra \u00e0 ceux qui profitaient d\u2019un mot de passe de ne rien perdre de leur compte en passant \u00e0 un abonnement payant.<\/p>\n<p>&nbsp;<\/p>\n<p>Les utilisateurs partageant leur mot de passe verront donc une augmentation de leur abonnement sur leur facture. Netflix compte r\u00e9clamer ainsi 2.99$ par compte partag\u00e9, mais c\u2019est le tarif donn\u00e9 par Netflix USA, au Canada, cette somme devrait selon nos estimations tourner autour de 3,99$. \u00c0 noter que des abonn\u00e9s partagent leur mot de passe avec plusieurs personnes, cette somme suppl\u00e9mentaire \u00e9tant demand\u00e9e pour chaque adresse IP suppl\u00e9mentaire, ceux inscrits sur des plates formes de partage de mot de passe risquent de recevoir une facture pour plusieurs comptes.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Un partage qui a bien aid\u00e9 Netflix \u00e0 grandir<\/strong><\/p>\n<p>Parti de rien, Netflix connait un formidable d\u00e9veloppement qui s\u2019est encore acc\u00e9l\u00e9r\u00e9 depuis son arriv\u00e9e dans les services de streaming de contenu. Le partage de mot de passe a longtemps aid\u00e9 la plateforme \u00e0 gagner notori\u00e9t\u00e9, mais Netflix est d\u00e9sormais rendu \u00e0 un point critique de son d\u00e9veloppement.<\/p>\n<p>Jusqu\u2019ici le ratio entre partage de mot de passe et nouveaux clients\/revenus et \u00e9clairement en faveur des nouveaux clients\/revenus. Le partage permettait de faire d\u00e9couvrir Netflix \u00e0 ses amis qui finissaient par s\u2019y abonner. Sauf que Netflix a converti en abonnement payant le maximum de gens qu\u2019il pouvait via le partage d\u2019abonnement, et math\u00e9matiquement, il ne reste d\u00e9sormais qu\u2019une majorit\u00e9 d\u2019abonnements gratuits qu\u2019il faut pousser \u00e0 convertir en abonnements payants.<\/p>\n<p>Si vous partagez votre compte, attendez-vous \u00e0 recevoir une facture plus \u00e9lev\u00e9e \u00e0 partir de janvier, ou commencez \u00e0 prendre vos dispositions d\u00e8s maintenant \u00e0 cet effet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Son objectif est simple, mettre fin au partage de mots de passe \u00e0 partir de 2023! Cr\u00e9dit Image couverture : capture accueil Netflix par PlanHub &nbsp; Vous avez un abonnement \u00e0 Netflix et partagez votre mot de passe avec un proche ? il va vous en couter bient\u00f4t 2.99$ suppl\u00e9mentaire par mois sur votre abonnement. [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":10285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[837,492],"tags":[],"class_list":["post-10279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-television-news-fr","category-television-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix lutte contre le partage de mots de passe | PlanHub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.planhub.ca\/blog\/fr\/netflix-va-prendre-des-mesures-contre-le-partage-de-mot-de-passe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix lutte contre le partage de mots de passe | PlanHub\" \/>\n<meta property=\"og:description\" content=\"Son objectif est simple, mettre fin au partage de mots de passe \u00e0 partir de 2023! 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Cr\u00e9dit Image couverture : capture accueil Netflix par PlanHub &nbsp; Vous avez un abonnement \u00e0 Netflix et partagez votre mot de passe avec un proche ? il va vous en couter bient\u00f4t 2.99$ suppl\u00e9mentaire par mois sur votre abonnement. 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