{"id":12013,"date":"2023-04-14T17:01:20","date_gmt":"2023-04-14T17:01:20","guid":{"rendered":"https:\/\/www.planhub.ca\/blog\/?p=12013"},"modified":"2023-04-14T17:03:56","modified_gmt":"2023-04-14T17:03:56","slug":"prime-video-supplante-netflix-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/www.planhub.ca\/blog\/fr\/prime-video-supplante-netflix-aux-etats-unis\/","title":{"rendered":"Prime Vid\u00e9o supplante Netflix aux \u00c9tats-Unis"},"content":{"rendered":"<p><strong>Coup dur pour Netflix, service num\u00e9ro 1 de vid\u00e9o depuis 10 ans, la plateforme c\u00e8de sa premi\u00e8re place \u00e0 Prime Vid\u00e9o aux \u00c9tats-Unis.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Cette nouvelle a de quoi donner des sueurs froides \u00e0 Netflix. Le service de vid\u00e9o qui r\u00e9gnait jusqu\u2019alors sur ses concurrents vient de c\u00e9der sa place de num\u00e9ro 1 \u00e0 Amazon Prime Vid\u00e9o. Dans son rapport trimestriel de <a href=\"https:\/\/www.justwatch.com\/\">JustWatch<\/a> Q1 2023 mesurant les audiences, il ressort que Prime Vid\u00e9o vient de devancer Netflix en tant que plateforme vid\u00e9o la plus regard\u00e9e aux \u00c9tats-Unis.<\/p>\n<p>C\u2019est donc un coup dur pour Netflix qui r\u00e9gnait jusqu\u2019ici en ma\u00eetre, mais plus sans partage depuis l\u2019\u00e9mergence de concurrents.<\/p>\n<ul>\n<li>Prime Vid\u00e9o\u00a0: 21%<\/li>\n<li>Netflix\u00a0: 20%<\/li>\n<li>Disney+\u00a0: 15%<\/li>\n<li>HBOMax\u00a0: 14%<\/li>\n<li>Hulu\u00a0: 11%<\/li>\n<li>Paramount+\u00a0: 7%<\/li>\n<li>Apple TV+\u00a0: 6%<\/li>\n<li>Autres\u00a0: 6%<\/li>\n<\/ul>\n\n<p><strong>Qu\u2019est-ce qui explique cette chute ?<\/strong><\/p>\n<p>Plusieurs facteurs se combinent pour expliquer cette chute de Netflix. Tout d\u2019abord, les multiples augmentations de tarifs depuis 5 ans ont contribu\u00e9 \u00e0 rendre la plateforme bien plus dispendieuse qu\u2019elle ne l\u2019\u00e9tait encore il y a quelques ann\u00e9es. Face \u00e0 elle, Amazon est offert \u00e0 99$ par an, mais avec la diffusion en 4K sur les t\u00e9l\u00e9viseurs (1080p sur un ordinateur) et avec bien s\u00fbr en prime la livraison gratuite lors des commandes sur Amazon, et l\u2019acc\u00e8s \u00e0 Prime Gaming et ses jeux offerts sur PC tous les mois.<\/p>\n<p><a href=\"https:\/\/blog-shared-space.nyc3.digitaloceanspaces.com\/2023\/04\/Netflix-tarifs.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-12017 size-large\" src=\"https:\/\/blog-shared-space.nyc3.digitaloceanspaces.com\/2023\/04\/Netflix-tarifs-1024x648.jpg\" alt=\"\" width=\"640\" height=\"405\" srcset=\"https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2023\/04\/Netflix-tarifs-1024x648.jpg 1024w, https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2023\/04\/Netflix-tarifs-300x190.jpg 300w, https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2023\/04\/Netflix-tarifs-768x486.jpg 768w, https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2023\/04\/Netflix-tarifs.jpg 1028w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n\n<p>La qualit\u00e9 du catalogue Netflix, m\u00eame si cela est subjectif, est \u00e9galement remise en cause. D\u2019autre part, l\u2019\u00e9mergence d\u2019offres concurrentes, sans parler de la multiplication des abonnements forcent les abonn\u00e9s \u00e0 porter leur choix vers la plateforme qui leur offre le meilleur rapport qualit\u00e9-prix. La fin du partage de mot passe a \u00e9t\u00e9 \u00e9galement un coup dur pour Netflix, surtout que la concurrence en pleine expansion laisse toujours faire cette pratique, m\u00eame s\u2019il est s\u00fbr qu\u2019elle y aura recours \u00e0 termes lorsque les services de diffusion auront atteint un point de d\u00e9veloppement critique \u00e0 l\u2019image de Netflix.<\/p>\n<p>M\u00eame si Netflix reste la premi\u00e8re plateforme de diffusion au niveau mondial, sa chute sur le territoire am\u00e9ricain sonne comme les pr\u00e9mices d\u2019un mouvement qui pourrait s\u2019\u00e9tendre. Reste \u00e0 savoir quel va \u00eatre la r\u00e9action de Netflix. Apr\u00e8s avoir lanc\u00e9 l\u2019abonnement avec publicit\u00e9, Netflix va devoir travailler fort pour reconqu\u00e9rir le c\u0153ur de son public pass\u00e9 \u00e0 la concurrence.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Cr\u00e9dit Image : JustWatch<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coup dur pour Netflix, service num\u00e9ro 1 de vid\u00e9o depuis 10 ans, la plateforme c\u00e8de sa premi\u00e8re place \u00e0 Prime Vid\u00e9o aux \u00c9tats-Unis. &nbsp; Cette nouvelle a de quoi donner des sueurs froides \u00e0 Netflix. Le service de vid\u00e9o qui r\u00e9gnait jusqu\u2019alors sur ses concurrents vient de c\u00e9der sa place de num\u00e9ro 1 \u00e0 Amazon [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":12014,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[837,492],"tags":[],"class_list":["post-12013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-television-news-fr","category-television-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prime Vid\u00e9o supplante Netflix aux \u00c9tats-Unis | PlanHub.ca<\/title>\n<meta name=\"description\" content=\"Coup dur pour Netflix, service num\u00e9ro 1 de vid\u00e9o depuis 10 ans, la plateforme c\u00e8de sa premi\u00e8re place \u00e0 Prime Vid\u00e9o aux \u00c9tats-Unis.\" \/>\n<meta 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