{"id":24514,"date":"2025-09-17T11:07:23","date_gmt":"2025-09-17T16:07:23","guid":{"rendered":"https:\/\/www.planhub.ca\/blog\/?p=24514"},"modified":"2025-09-17T11:16:15","modified_gmt":"2025-09-17T16:16:15","slug":"cogeco-etend-son-reseau-a-cinq-nouvelles-regions-du-quebec","status":"publish","type":"post","link":"https:\/\/www.planhub.ca\/blog\/fr\/cogeco-etend-son-reseau-a-cinq-nouvelles-regions-du-quebec\/","title":{"rendered":"Cogeco \u00e9tend son r\u00e9seau \u00e0 cinq nouvelles r\u00e9gions du Qu\u00e9bec"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24514\" class=\"elementor elementor-24514\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e80278 e-flex e-con-boxed e-con e-parent\" data-id=\"2e80278\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0794086 elementor-widget elementor-widget-text-editor\" data-id=\"0794086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cogeco<\/strong> franchit une nouvelle \u00e9tape dans son d\u00e9veloppement qu\u00e9b\u00e9cois. L&rsquo;entreprise montr\u00e9alaise confirme son arriv\u00e9e simultan\u00e9e dans cinq march\u00e9s strat\u00e9giques le 6 octobre prochain : <b>Qu\u00e9bec, Ch\u00e2teauguay, Cap-de-la-Madeleine, Saint-Louis-de-France et Sainte-Marthe-du-Cap<\/b>.<\/p><p>Cette expansion repr\u00e9sente un potentiel de plus de 300 000 nouveaux foyers \u00e9ligibles, soit l&rsquo;une des offensives les plus ambitieuses du fournisseur ces derni\u00e8res ann\u00e9es. Nancy Audette, directrice de la croissance chez Cogeco, justifie cette strat\u00e9gie par l&rsquo;engagement historique de l&rsquo;entreprise envers le Qu\u00e9bec, rappelant ses 70 ann\u00e9es d&rsquo;implantation provinciale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1d2619 e-flex e-con-boxed e-con e-parent\" data-id=\"f1d2619\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2257144 e-con-full e-flex e-con e-child\" data-id=\"2257144\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf62e5 elementor-widget elementor-widget-image\" data-id=\"fbf62e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"799\" src=\"https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2024\/11\/customer_focus-1-1-1.png\" class=\"attachment-large size-large wp-image-18965\" alt=\"\" srcset=\"https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2024\/11\/customer_focus-1-1-1.png 852w, https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2024\/11\/customer_focus-1-1-1-300x300.png 300w, https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2024\/11\/customer_focus-1-1-1-150x150.png 150w, https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2024\/11\/customer_focus-1-1-1-768x767.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4849a7 e-con-full e-flex e-con e-child\" data-id=\"e4849a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5082bc9 elementor-widget elementor-widget-heading\" data-id=\"5082bc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trouvez sur PlanHub.ca le forfait cellulaire r\u00e9pondant \u00e0 vos besoins et votre budget ! <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88611c7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"88611c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.planhub.ca\/question\/?locale=fr&#038;scenarioType=decision&#038;referrer=https%3A%2F%2Fwww.planhub.ca%2Ffr\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cliquez ici<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c302cb e-flex e-con-boxed e-con e-parent\" data-id=\"6c302cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-081873d elementor-widget elementor-widget-heading\" data-id=\"081873d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Simplicit\u00e9 et transparence comme arguments\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46946b0 e-flex e-con-boxed e-con e-parent\" data-id=\"46946b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ac7907 elementor-widget elementor-widget-text-editor\" data-id=\"8ac7907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Face \u00e0 un march\u00e9 domin\u00e9 par<b> Bell et Vid\u00e9otron, Cogeco <\/b>mise sur la diff\u00e9renciation par l&rsquo;exp\u00e9rience client. L&rsquo;entreprise promet une approche <b><i>\u00ab\u00a0simple et transparente\u00a0\u00bb<\/i><\/b> en mati\u00e8re tarifaire, r\u00e9pondant aux critiques r\u00e9currentes des consommateurs concernant la complexit\u00e9 des offres concurrentes.<br \/>Le fournisseur reste toutefois discret sur les d\u00e9tails commerciaux, invitant les prospects \u00e0 s&rsquo;inscrire sur cogeco.ca pour obtenir plus d&rsquo;informations. Cette communication progressive pourrait masquer des tarifs agressifs destin\u00e9s \u00e0 percer rapidement sur ces nouveaux territoires.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-882ff74 e-flex e-con-boxed e-con e-parent\" data-id=\"882ff74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64b6176 elementor-widget elementor-widget-heading\" data-id=\"64b6176\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enjeux strat\u00e9giques et op\u00e9rationnels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-276bbed e-flex e-con-boxed e-con e-parent\" data-id=\"276bbed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca27c0 elementor-widget elementor-widget-text-editor\" data-id=\"0ca27c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;expansion g\u00e9ographique s&rsquo;inscrit dans une logique de diversification pour Cogeco, qui dessert actuellement <b>1,6 million d&rsquo;abonn\u00e9s entre le Canada et les \u00c9tats-Unis<\/b>. Ces nouveaux march\u00e9s offrent l&rsquo;opportunit\u00e9 de croissance organique dans un secteur o\u00f9 la saturation devient probl\u00e9matique.<\/p><p>L&rsquo;investissement infrastructurel n\u00e9cessaire pour desservir simultan\u00e9ment cinq march\u00e9s distincts repr\u00e9sente un d\u00e9fi op\u00e9rationnel consid\u00e9rable. La capacit\u00e9 de Cogeco \u00e0 maintenir ses standards de qualit\u00e9 tout en g\u00e9rant l&rsquo;afflux potentiel de nouveaux clients constituera un test crucial pour cette strat\u00e9gie d&rsquo;expansion.<\/p><p>Le choix des territoires cibl\u00e9s r\u00e9v\u00e8le une approche calcul\u00e9e : Qu\u00e9bec repr\u00e9sente un march\u00e9 urbain dense, tandis que la Mauricie et Ch\u00e2teauguay offrent un potentiel de d\u00e9veloppement r\u00e9sidentiel soutenu. Cette diversification g\u00e9ographique vise \u00e0 r\u00e9partir les risques tout en maximisant les opportunit\u00e9s de captation client\u00e8le.<\/p><p>Reste \u00e0 \u00e9valuer si cette offensive permettra \u00e0 <b>Cogeco<\/b> de modifier durablement l&rsquo;\u00e9quilibre concurrentiel dans ces r\u00e9gions, ou si les acteurs \u00e9tablis r\u00e9agiront par des contre-offensives tarifaires d\u00e9fensives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cogeco franchit une nouvelle \u00e9tape dans son d\u00e9veloppement qu\u00e9b\u00e9cois. L&rsquo;entreprise montr\u00e9alaise confirme son arriv\u00e9e simultan\u00e9e dans cinq march\u00e9s strat\u00e9giques le 6 octobre prochain : Qu\u00e9bec, Ch\u00e2teauguay, Cap-de-la-Madeleine, Saint-Louis-de-France et Sainte-Marthe-du-Cap. Cette expansion repr\u00e9sente un potentiel de plus de 300 000 nouveaux foyers \u00e9ligibles, soit l&rsquo;une des offensives les plus ambitieuses du fournisseur ces derni\u00e8res ann\u00e9es. [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":20154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[834,489],"tags":[1346,37],"class_list":["post-24514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-articles-fr","category-mobile-fr","tag-cogeco-2","tag-mobile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cogeco \u00e9tend son r\u00e9seau \u00e0 cinq nouvelles r\u00e9gions du Qu\u00e9bec | PlanHub.ca<\/title>\n<meta name=\"description\" content=\"La directrice de la croissance chez Cogeco, justifie cette strat\u00e9gie par l&#039;engagement historique de l&#039;entreprise envers le Qu\u00e9bec.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.planhub.ca\/blog\/fr\/cogeco-etend-son-reseau-a-cinq-nouvelles-regions-du-quebec\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cogeco \u00e9tend son r\u00e9seau \u00e0 cinq nouvelles r\u00e9gions du Qu\u00e9bec | PlanHub.ca\" \/>\n<meta property=\"og:description\" content=\"La directrice de la croissance chez Cogeco, justifie cette strat\u00e9gie par l&#039;engagement historique de l&#039;entreprise envers le Qu\u00e9bec.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.planhub.ca\/blog\/fr\/cogeco-etend-son-reseau-a-cinq-nouvelles-regions-du-quebec\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Blogue - Promotions, Guides, Nouvelles et plus!\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/planhub.ca\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.linkedin.com\/in\/youssef-amenzou-9b9289104\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-17T16:07:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T16:16:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.planhub.ca\/blog\/wp-content\/uploads\/2025\/01\/Cogeco.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Youssef Amenzou\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PlanHub_ca\" \/>\n<meta name=\"twitter:site\" content=\"@PlanHub_ca\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Youssef Amenzou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta 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