{"id":26594,"date":"2025-12-16T09:31:13","date_gmt":"2025-12-16T14:31:13","guid":{"rendered":"https:\/\/www.planhub.ca\/blog\/?p=26594"},"modified":"2025-12-16T09:32:37","modified_gmt":"2025-12-16T14:32:37","slug":"forfait-mobile-a-35-bell-et-rogers-lancent-une-offre-discrete","status":"publish","type":"post","link":"https:\/\/www.planhub.ca\/blog\/fr\/forfait-mobile-a-35-bell-et-rogers-lancent-une-offre-discrete\/","title":{"rendered":"Forfait mobile \u00e0 35$ : Bell et Rogers lancent une offre discr\u00e8te"},"content":{"rendered":"\n<p>Dans les coulisses du march\u00e9 ultra-concurrentiel des t\u00e9l\u00e9coms, une offre discr\u00e8te circule actuellement. Rogers et Bell, les deux poids lourds du secteur, proposeraient discr\u00e8tement \u00e0 certains clients un forfait cellulaire remarquable :\u00a0<strong>50 Go de donn\u00e9es avec utilisation illimit\u00e9e au Canada et aux \u00c9tats-Unis, le tout pour 35$ par mois.<\/strong><\/p>\n\n\n\n<p>Cette offre, qui ne fait l&rsquo;objet d&rsquo;aucune publicit\u00e9 officielle sur leurs sites, serait utilis\u00e9e comme un outil cibl\u00e9 de&nbsp;<strong>r\u00e9tention ou de reconqu\u00eate<\/strong>&nbsp;(\u00ab\u00a0<em>winback<\/em>\u00ab\u00a0). Elle serait r\u00e9serv\u00e9e \u00e0 d\u2019anciens abonn\u00e9s envisageant de quitter l\u2019op\u00e9rateur, ou \u00e0 de nouveaux clients pr\u00eats \u00e0 y porter leur num\u00e9ro en provenance d\u2019un concurrent. Plusieurs personnes rapportent avoir obtenu ce tarif en n\u00e9gociant directement par t\u00e9l\u00e9phone ou clavardage avec un repr\u00e9sentant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une r\u00e9action d\u00e9fensive \u00e0 la concurrence<\/h2>\n\n\n\n<p>Cette initiative s\u2019inscrit dans un contexte de forte pression concurrentielle, notamment face aux offres agressives de certains rivaux comme&nbsp;<strong>Freedom Mobile<\/strong>. En p\u00e9riode de promotions des f\u00eates, la bataille pour chaque abonn\u00e9 s\u2019intensifie. Plut\u00f4t que de baisser ses prix de mani\u00e8re g\u00e9n\u00e9rale, chaque g\u00e9ant semble ajuster sa strat\u00e9gie commerciale en temps r\u00e9el, en r\u00e9servant ses meilleures propositions aux situations o\u00f9 un d\u00e9part est imminent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce que cela r\u00e9v\u00e8le du march\u00e9<\/strong><\/h2>\n\n\n\n<p>Cette pratique met en lumi\u00e8re deux r\u00e9alit\u00e9s du secteur :<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>L\u2019\u00e9cart peut \u00eatre important entre les tarifs publics et les offres n\u00e9gociables disponibles via le service \u00e0 la client\u00e8le.<\/li>\n\n\n\n<li>La v\u00e9ritable guerre des prix se joue souvent en silence, dans des discussions individualis\u00e9es, plut\u00f4t que sur les panneaux publicitaires.<\/li>\n<\/ol>\n\n\n\n<p>Pour les consommateurs, cet \u00e9pisode sert de rappel : dans le paysage des t\u00e9l\u00e9coms, il peut \u00eatre payant de&nbsp;<strong>questionner et de n\u00e9gocier<\/strong>, surtout si l\u2019on est pr\u00eat \u00e0 comparer les offres des concurrents. La transparence affich\u00e9e n\u2019est parfois que la partie \u00e9merg\u00e9e de l\u2019iceberg tarifaire.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans les coulisses du march\u00e9 ultra-concurrentiel des t\u00e9l\u00e9coms, une offre discr\u00e8te circule actuellement. Rogers et Bell, les deux poids lourds du secteur, proposeraient discr\u00e8tement \u00e0 certains clients un forfait cellulaire remarquable :\u00a050 Go de donn\u00e9es avec utilisation illimit\u00e9e au Canada et aux \u00c9tats-Unis, le tout pour 35$ par mois. Cette offre, qui ne fait l&rsquo;objet [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":9052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[489,835],"tags":[13,37,12],"class_list":["post-26594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-fr","category-mobile-news-fr","tag-bell","tag-mobile","tag-rogers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forfait mobile \u00e0 35$ : Bell et Rogers lancent une offre discr\u00e8te | PlanHub.ca<\/title>\n<meta name=\"description\" content=\"Rogers et Bell, les deux poids lourds du secteur, proposeraient discr\u00e8tement \u00e0 certains clients un forfait cellulaire remarquable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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