{"id":27036,"date":"2026-01-28T13:27:12","date_gmt":"2026-01-28T18:27:12","guid":{"rendered":"https:\/\/www.planhub.ca\/blog\/?p=27036"},"modified":"2026-01-28T13:27:17","modified_gmt":"2026-01-28T18:27:17","slug":"les-futurs-iphone-victimes-de-la-flambee-du-prix-de-la-ram-orchestree-par-samsung","status":"publish","type":"post","link":"https:\/\/www.planhub.ca\/blog\/fr\/les-futurs-iphone-victimes-de-la-flambee-du-prix-de-la-ram-orchestree-par-samsung\/","title":{"rendered":"Les futurs iPhone victimes de la flamb\u00e9e du prix de la RAM\u2026 orchestr\u00e9e par Samsung"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">C\u2019est un coup dur qui se pr\u00e9pare pour le portefeuille des fans d\u2019Apple. Selon plusieurs sources concordantes dans la cha\u00eene d\u2019approvisionnement,&nbsp;<strong>les futurs iPhone, dont la s\u00e9rie 18 attendue \u00e0 l\u2019automne, vont subir une hausse de prix significative.<\/strong>&nbsp;Et le principal responsable de cette inflation in\u00e9dite n\u2019est autre que\u2026&nbsp;<strong>Samsung<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La bombe RAM : +80% chez Samsung, +100% chez SK Hynix<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le monde de la tech est secou\u00e9 par une crise des composants d\u2019une ampleur historique, aliment\u00e9e par l\u2019<strong>insatiable demande en m\u00e9moire des syst\u00e8mes d\u2019intelligence artificielle<\/strong>. Les prix de la RAM LPDDR, \u00e9l\u00e9ment crucial de tout smartphone moderne, s\u2019envolent. Des rapports internes indiquent que\u00a0<strong>Samsung a augment\u00e9 ses tarifs de 80%<\/strong>, tandis que son compatriote\u00a0<strong>SK Hynix<\/strong>, autre fournisseur majeur d\u2019Apple, aurait gonfl\u00e9 les siens de\u00a0<strong>100%<\/strong>\u00a0par rapport au trimestre dernier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apple, pieds et poings li\u00e9s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pourquoi Apple ne peut-il pas n\u00e9gocier ? Parce que les contrats qui liaient habituellement les g\u00e9ants sur le long terme avec des tarifs gel\u00e9s ont vol\u00e9 en \u00e9clats. Selon nos informations,\u00a0<strong>seuls des accords couvrant le premier semestre 2026<\/strong>\u00a0auraient \u00e9t\u00e9 sign\u00e9s, laissant Apple sans levier face \u00e0 ses fournisseurs pour la p\u00e9riode critique de production des iPhone 18.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le calcul est implacable. La marge d\u2019Apple sur ses iPhones, d\u00e9j\u00e0 sous pression, va \u00eatre rogn\u00e9e par ce surco\u00fbt mat\u00e9riel. Dans un contexte de march\u00e9 mature o\u00f9 chaque augmentation peut faire fuir les clients, la firme de Cupertino devra pourtant\u00a0<strong>r\u00e9percuter une partie de cette hausse sur le prix final<\/strong>. Un pr\u00e9c\u00e9dent existe d\u00e9j\u00e0 : les entr\u00e9es de gamme de Samsung ont d\u00e9j\u00e0 pris\u00a0<strong>environ 50 euros<\/strong>\u00a0d\u2019augmentation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019ironie de la situation est que Samsung, qui produit ses propres puces m\u00e9moire, voit aussi ses co\u00fbts internes exploser. Le g\u00e9ant cor\u00e9en, qui est \u00e0 la fois le\u00a0<strong>principal rival<\/strong>\u00a0d\u2019Apple sur le march\u00e9 du smartphone et son\u00a0<strong>principal fournisseur<\/strong>\u00a0pour la RAM, joue un r\u00f4le ambivalent. Il subit la crise tout en en \u00e9tant un acteur majeur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 quoi s\u2019attendre \u00e0 l\u2019automne ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cette annonce scelle pratiquement le destin des futurs iPhone 18. Apr\u00e8s des ann\u00e9es de stabilit\u00e9 relative des tarifs, les consommateurs devront se pr\u00e9parer \u00e0 une\u00a0<strong>facture plus sal\u00e9e<\/strong>. Reste \u00e0 savoir comment Apple dosera cette augmentation : hausse uniforme, report sur les mod\u00e8les Pro, ou r\u00e9duction discr\u00e8te des marges ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une chose est s\u00fbre : l\u2019\u00e8re de l\u2019IA g\u00e9n\u00e9rative, qui promettait des smartphones plus intelligents, commence aussi par les rendre\u2026 plus chers. Le prochain keynote d\u2019Apple s\u2019annonce crucial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u2019est un coup dur qui se pr\u00e9pare pour le portefeuille des fans d\u2019Apple. Selon plusieurs sources concordantes dans la cha\u00eene d\u2019approvisionnement,&nbsp;les futurs iPhone, dont la s\u00e9rie 18 attendue \u00e0 l\u2019automne, vont subir une hausse de prix significative.&nbsp;Et le principal responsable de cette inflation in\u00e9dite n\u2019est autre que\u2026&nbsp;Samsung. La bombe RAM : +80% chez Samsung, +100% [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":17820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[840,28],"tags":[20,37],"class_list":["post-27036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-phone-news-fr","category-mobile-phone-fr","tag-iphone","tag-mobile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les futurs iPhone victimes de la flamb\u00e9e du prix de la RAM\u2026 orchestr\u00e9e par Samsung | PlanHub.ca<\/title>\n<meta name=\"description\" content=\"Selon plusieurs sources,\u00a0les futurs iPhone, dont la s\u00e9rie 18 attendue \u00e0 l\u2019automne, vont subir une hausse de prix significative.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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