{"id":27230,"date":"2026-02-16T18:23:58","date_gmt":"2026-02-16T23:23:58","guid":{"rendered":"https:\/\/www.planhub.ca\/blog\/?p=27230"},"modified":"2026-02-16T18:30:22","modified_gmt":"2026-02-16T23:30:22","slug":"en-2025-pres-dun-cellulaire-actif-sur-4-etait-un-iphone","status":"publish","type":"post","link":"https:\/\/www.planhub.ca\/blog\/fr\/en-2025-pres-dun-cellulaire-actif-sur-4-etait-un-iphone\/","title":{"rendered":"En 2025, pr\u00e8s d\u2019un cellulaire actif sur 4 \u00e9tait un iPhone."},"content":{"rendered":"\n

D\u2019apr\u00e8s Counterpoint Research, l\u2019iPhone<\/a> repr\u00e9senterait environ un quart des smartphones actifs dans le monde en 2025. Un indicateur qui mesure les appareils r\u00e9ellement en usage, et pas seulement les ventes sur une ann\u00e9e. Une condition: avoir au moins 200 millions de cellulaire actif.<\/p>\n\n\n\n

Ce que mesure vraiment la notion d\u2019\u00ab installed base \u00bb<\/h2>\n\n\n\n

Le rapport s\u2019appuie sur l\u2019\u00ab installed base \u00bb active, c\u2019est-\u00e0-dire le nombre d\u2019appareils actuellement utilis\u00e9s. Contrairement aux chiffres de ventes ou d\u2019exp\u00e9ditions, cet indicateur refl\u00e8te mieux la fid\u00e9lit\u00e9, la long\u00e9vit\u00e9 des appareils et la force d\u2019un \u00e9cosyst\u00e8me sur la dur\u00e9e.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Apple proche des 25 %, Samsung en deuxi\u00e8me position<\/h2>\n\n\n\n

Selon Counterpoint, environ un smartphone actif sur quatre \u00e9tait un iPhone en 2025, tandis que Samsung<\/a> se situerait autour d\u2019un cinqui\u00e8me. Ensemble, Apple et Samsung repr\u00e9senteraient 44 % de la base install\u00e9e mondiale, et seraient les seuls constructeurs \u00e0 avoir d\u00e9pass\u00e9 le milliard d\u2019appareils actifs.<\/p>\n\n\n\n

Pourquoi la croissance du parc ralentit<\/h2>\n\n\n\n

Le rapport \u00e9voque une base mondiale en hausse limit\u00e9e, port\u00e9e par des cycles de remplacement qui s\u2019allongent jusqu\u2019\u00e0 pr\u00e8s de quatre ans et par la mont\u00e9e des appareils de seconde vie. En clair, les t\u00e9l\u00e9phones restent plus longtemps en circulation, ce qui freine la croissance annuelle, mais renforce l\u2019importance de la valeur de revente et du support logiciel.<\/p>\n\n\n\n

Le reste du march\u00e9 se r\u00e9organise<\/h2>\n\n\n\n

Derri\u00e8re le duo de t\u00eate, Xiaomi, OPPO et vivo forment un second groupe, tandis que Transsion progresse gr\u00e2ce \u00e0 des march\u00e9s comme l\u2019Afrique et l\u2019Asie du Sud-Est. Honor aurait franchi le cap des 200 millions d\u2019appareils actifs, un seuil qui devient un marqueur de poids pour les fabricants.<\/p>\n\n\n\n

Plus d’info:<\/p>\n\n\n\n

Marque<\/th>T\u00e9l\u00e9phones r\u00e9cents \/ utilis\u00e9s en 2025 (exemples)<\/th><\/tr><\/thead>
Apple (iPhone)<\/td>iPhone 16 \/ 16 Plus, iPhone 16 Pro \/ Pro Max, iPhone 15 \/ 15 Pro, iPhone 16e (selon march\u00e9)<\/em><\/td><\/tr>
Samsung<\/td>Galaxy S25 \/ S25 Ultra, Galaxy S24 \/ S24 Ultra, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy A55 \/ A35<\/td><\/tr>
Xiaomi<\/td>Xiaomi 15 \/ 15 Ultra, Xiaomi 14 \/ 14 Ultra, Redmi Note 14 \/ Note 13, POCO F6 \/ X6<\/td><\/tr>
OPPO<\/td>Find X8 \/ X7, Reno 12 \/ Reno 11, A Series r\u00e9cents (A79\/A98 selon march\u00e9)<\/td><\/tr>
Vivo<\/td>X200 \/ X100, V40 \/ V30, Y200 \/ Y100<\/td><\/tr>
Transsion (TECNO \/ Infinix \/ itel)<\/td>TECNO Phantom V Fold \/ V Flip, TECNO Camon 30, Infinix Zero 30, Infinix Note 40, itel A\/S series r\u00e9cents<\/td><\/tr>
Huawei<\/td>Pura 70 (s\u00e9rie), Mate 60 (s\u00e9rie), nova 12 (s\u00e9rie)<\/td><\/tr>
HONOR<\/td>Magic7 \/ Magic6, HONOR 200 (s\u00e9rie), X9b \/ X series r\u00e9cents<\/td><\/tr>
Motorola<\/a><\/td>Razr 50 \/ Razr+ (Ultra), Edge 50 (s\u00e9rie), Moto G (2025 \/ 2024 variants)<\/td><\/tr>
Realme<\/td>realme GT 6, realme 12 \/ 12 Pro (s\u00e9rie), realme C (s\u00e9rie 2025)<\/td><\/tr>
Google (Pixel)<\/a><\/td>Pixel 9 \/ 9 Pro, Pixel 8 \/ 8 Pro, Pixel 8a, Pixel Fold<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

D\u2019apr\u00e8s Counterpoint Research, l\u2019iPhone repr\u00e9senterait environ un quart des smartphones actifs dans le monde en 2025. Un indicateur qui mesure les appareils r\u00e9ellement en usage, et pas seulement les ventes sur une ann\u00e9e. Une condition: avoir au moins 200 millions de cellulaire actif. Ce que mesure vraiment la notion d\u2019\u00ab installed base \u00bb Le rapport […]<\/p>\n","protected":false},"author":45,"featured_media":27227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[834,839,489,835,840,28],"tags":[],"class_list":["post-27230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-articles-fr","category-mobile-phone-articles-fr","category-mobile-fr","category-mobile-news-fr","category-mobile-phone-news-fr","category-mobile-phone-fr"],"acf":[],"yoast_head":"\nEn 2025, pr\u00e8s d\u2019un cellulaire sur 4 \u00e9tait un iPhone | PlanHub.ca<\/title>\n<meta name=\"description\" content=\"Installed base, cycles de remplacement et seconde vie: un rapport Counterpoint d\u00e9taille la place de l\u2019iPhone dans le parc mondial en 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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