Internal documents from mobile carriers have reportedly revealed the expected launch schedule for the iPhone 17, according to German outlet iphone-ticker.de. Although the information is not officially confirmed, it highlights for the first time the three key dates currently anticipated by the industry.
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A strategic transition
The leak confirms a major shift in the lineup as the traditional Plus model is expected to be replaced by the iPhone 17 Air, which is being promoted as Apple’s thinnest smartphone yet. This redesign would position the 2025 range with four versions: the standard entry-level model, the Air, the Pro, and the Pro Max, offering a direct response to competition from ultra-thin devices.
The expected timeline scenario
The documents reviewed outline a timeline consistent with Apple’s usual patterns:
September 9, 2025: official presentation event
September 12: global pre-orders open
September 19: in-store availability
This schedule perfectly follows the brand’s historical model, where pre-orders always begin on the Friday after the announcement, followed by physical deliveries one week later.
Precautions and context
Despite the coherence of this timeline, several factors temper the announcement:
No tangible evidence accompanies these documents
Apple has never commented on these leaks
The credibility relies on the past reliability of carrier leaks
These details are circulating while technical rumors about the iPhone 17 Air remain contradictory, with some analysts questioning its ability to support high-end components in such a slim design.
The next decisive step will be Apple’s official invitations, expected around August 20, which will serve as the ultimate confirmation. Meanwhile, the September 9, 12, and 19 dates stand as the most plausible scenario for the industry.
