Apple Unveils iPhone 17 Pro and Pro Max

Published on 9 Sep 2025
-
Updated on 9 Sep 2025

Youssef

A true Swiss army knife, Youssef has a fairly wide range of skills. Officially Growth Manager, he is also involved in the production of content for the site and the presence of planhub on social networks. Here, Youssef dissects all the mobile and internet news for you.

Stay connected! Subscribe to the PlanHub newsletter, twice a month we send you all the current news and good deals.

Apple completes its new generation with the iPhone 17 Pro and Pro Max, two models that clearly showcase the brand’s professional ambitions. With screens measuring 6.3 and 6.9 inches respectively, they follow the same design language as their smaller siblings while taking performance to the next level. The real innovation lies in the cooling system. For the first time, Apple integrates a vapor chamber using deionized water, a technology borrowed from high-end gaming. Combined with a new aerospace-grade alloy that improves thermal performance twentyfold compared to the previous titanium, this system promises to maintain peak performance even under heavy use.

Record-Breaking Battery Life for the Pro Max

The Ceramic Shield now covers the entire back, replacing glass and offering four times the crack resistance. But the most impressive feature is the battery life: the Pro Max boasts what Apple calls “the best battery ever in an iPhone.” The move to eSIM-only frees up even more space for the battery, providing two additional hours compared to the other models.

Triple 48 MP Camera and Impressive Zoom

La photographie atteint un nouveau palier avec trois capteurs de 48 mégapixels. Le zoom optique 4x peut être poussé à 8x par recadrage numérique et jusqu’à 40x en mode digital. Ces spécifications placent les iPhone 17 Pro en concurrence directe avec les meilleurs photophones Android. La caméra frontale de 18 mégapixels hérite de Center Stage avec basculement automatique entre portrait et paysage selon la composition. Une fonctionnalité qui simplifie la prise de vue pour les créateurs de contenu.

ProRes Raw and Professional Video

Apple strengthens its position in the mobile video market with support for ProRes Raw Capture, joining ProRes HDR and Dolby Vision. These formats are clearly aimed at imaging professionals who can now capture high-dynamic-range content directly on a smartphone.

The A19 Pro chip, identical to the one in the iPhone Air, comes with more memory here to fully leverage these advanced capabilities. The Deep Blue, Cosmic Orange, and Space Grey color options represent an aesthetic evolution toward bolder shades.

Premium Pricing Confirmed

Starting at $1,599 for the Pro and $1,749 for the Pro Max, Apple maintains its high-end positioning. All models begin with 256 GB of storage, doubling the base capacity of the previous generation.

These iPhone 17 Pro confirm Apple’s strategy: clearly segmenting its lineup between general consumer use and professional needs. The question remains whether these thermal and photographic innovations will justify the growing price gap compared to the standard models.