TV series fans in Canada now have an appealing new option to access Crave. Bell Media has added its Standard plan with ads to the Prime Video platform, and the news is good for the wallet.
The price makes the difference
The price listed on Prime Video Channels brings a smile: $11.99 per month, exactly $3 less than the usual $14.99 charged on the Crave website. A significant saving for access to the same content, including HBO hits like The Last of Us and House of the Dragon, not to mention classics like Friends and The Office.
Integration as a key selling point
No more juggling multiple apps and separate bills. Prime subscribers can now access the full Crave catalog directly through the Prime Video app, with streamlined subscription management. Streaming quality reaches up to 4K, and up to four users can watch simultaneously.
This new option complements the existing plans:
- Entry-level at $9.99 (with ads)
- Premium at $22 (ad-free)
- Crave + TSN/RDS bundle at $32.99
This move by Bell Media reflects a broader shift in the streaming industry. By offering Crave via Amazon, the Canadian media giant emphasizes simplicity to attract new subscribers. For consumers, it provides easy access to premium content without juggling multiple apps and bills, a win-win strategy that could set a trend for other market players.
