The price war in mobile telecom is reaching a new level. Alternative carrier Freedom Mobile is currently trying to win back former subscribers with an ultra-aggressive offer: a $29 per month plan that includes 60 GB of data usable in Canada, the United States and Mexico.
The deal, sent by email to customers who left about a month ago, is said to be “time-limited.” It also comes with a waiver of the activation fee, normally $45, and a one-time bonus of 5 GB of “Roam Beyond” data. According to discussions on Reddit, the price would remain the same after 24 months, a rumor that Freedom has not officially confirmed.
A win-back strategy gaining momentum
This move comes shortly after a similar initiative from Bell. It highlights a growing trend: carriers are now systematically targeting their own former customers, who are seen as easier to win back than brand-new prospects. “I left a month ago and filled out their exit survey… Clearly, they read the responses,” one user shared on social media.
Immediate competition: weaker… except for one
Compared with the “big three” (Bell, Rogers, Telus), which all offer 60 GB plans at around $60 per month, Freedom’s deal stands out. Their flanker brands (Virgin, Fido, Koodo) offer CAN/US/MEX plans at $50 for 60 GB, which is still much higher.
But the real challenger is coming from elsewhere. Public Mobile, a Telus subsidiary, is currently running a flash sale until January 26, with a $20 / 60 GB plan (unlimited calls and texts in CAN/US/MEX) and even a $30 / 100 GB option. That puts heavy pressure on the established players.
A battle where retention is king
With this offer, Freedom Mobile is clearly betting on loyalty, or rather, on winning customers back. The strategy is risky. It could hurt margins, but it could also force the giants to respond.
In this ultra-saturated market, the race for more data at lower prices is no longer the exception. It is the norm. For consumers, it is a win, as long as the networks can keep up.
