Google officially confirmed on July 16, 2025, the long-awaited date for its Pixel 10 lineup. The tech giant will hold its “Made by Google” event on August 20, with sales expected to begin as early as August 28, according to rumors. This strategic announcement puts Mountain View ahead in the summer race against Apple—a move that’s especially significant in Canada, where pre-orders are likely to surge with carriers like Rogers, Bell, and Telus.
Find the Google Pixel 10 at the best price on PlanHub.ca
Design and Technical Innovations: Continuity with Targeted Improvements
The Pixel 10 is expected to retain the clean aesthetic of the Pixel 9, featuring the iconic pill-shaped camera bar and slimmer bezels. But the devil is in the details: screen brightness reportedly boosted to 3,000 nits (perfect for Canadian summers), adaptive refresh rate (1–120 Hz), and improved PWM to reduce eye strain — a known weakness in previous models. The foldable Pixel 10 Pro Fold could make history with an IP68 rating, a first for a device of its kind, making it resilient to harsh winter conditions.
How much will the Pixel 10 lineup cost in Canada?
Google is expected to adopt an aggressive pricing strategy, keeping prices in line with the Pixel 9 despite rumors of a potential increase. Estimated prices are as follows:
- Pixel 10 (128 GB): ~ $1,049
- Pixel 10 Pro (256 GB): ~ $1,299
- Pixel 10 Pro XL (256 GB): ~ $1,549
- Pixel 10 Pro Fold (256 GB): ~ $2,099 — about $200 less than its predecessor.
Mark your calendars
August 20 is the date to watch: with AI-driven features and pricing tailored for the Canadian market, the Pixel 10 is well-positioned to stand out. The real test will be whether the Tensor G5 can compete with Snapdragon and Apple Silicon.
