At CES 2026, Motorola chose a familiar approach. Rather than focusing on major technical breakthroughs, the brand highlighted a special edition smartphone and a growing range of accessories.
The most visible announcement was a limited-edition version of its foldable Razr tied to the FIFA World Cup 2026. Alongside it, Motorola introduced a new family of connected products under the name “Moto Things.”
A Razr dressed for the World Cup
The Razr FIFA World Cup 26 Edition is based on the Razr 2025 and brings no technical changes. The difference is purely visual. The phone features a green and blue finish inspired by the tournament, along with official logos, exclusive wallpapers, and custom ringtones.
Motorola confirmed that the device will launch in February at a price of 700 dollars, matching the standard Razr. The goal here is clear. This is a collector-style product aimed at fans of the event rather than a new step forward in hardware.
Moto Things puts the focus on accessories
Beyond the special edition phone, Motorola used CES to introduce its “Moto Things” lineup. This new range is meant to sit alongside its smartphones and offer simple, practical accessories.
Among the first products is the Moto Tag 2, a Bluetooth tracker compatible with Google’s Find My Device network and offering up to two years of battery life. Motorola also revealed a Moto Watch developed with Polar, focused on health tracking and designed to last up to 13 days on a single charge.
The company also briefly showed the Moto Pen Ultra, a stylus intended for future foldable devices, including the upcoming Razr Fold.
A familiar but coherent direction
With these announcements, Motorola is clearly betting on two things. The FIFA edition helps keep the Razr in the spotlight during a global event, while the Moto Things accessories aim to strengthen the brand’s ecosystem.
It is not a radical shift, but a steady one. By mixing limited editions with practical accessories, Motorola is trying to stay relevant in a crowded market, relying more on visibility and ecosystem growth than on headline-grabbing hardware changes.
