Telecom giant Rogers quietly upgraded its plans this week, adding unlimited calling to 27 international destinations on its most popular 5G+ packages. A move that completely reshapes the experience for users who were used to strict minute limits.
Gone are the days when subscribers had to keep track of their international minutes. Rogers has phased out the old formula that capped calls to Canada, Mexico, and the U.S. at 1,000 minutes. Now, customers on the Popular plan ($80/month) and Ultimate plan ($100/month) can enjoy unlimited calling to 27 countries.
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A world tour in your pocket
The selection of 27 destinations leaves nothing to chance and covers a wide range. From Argentina to Taiwan, including France, Germany, China, and India, Rogers targeted the preferred locations of its multicultural customer base. Hong Kong is also included, though Macao is excluded from the offer.
This strategy shows a keen understanding of the needs of a customer base that is increasingly connected internationally, whether for family, professional, or business reasons.
The mobile plan war is heating up
In reality, Rogers is the latecomer in the race for unlimited international calling. Telus got the ball rolling last July with its Complete plans, pushing Bell to follow a few weeks later.
Today, the three Canadian telecom giants offer strikingly similar deals: $80–85/month for 175 GB of data, and $100/month for 250 GB. This leveling of prices signals a mature market, where innovation now comes from extra services rather than outright price competition.
For Rogers, catching up had become unavoidable under mounting competitive pressure. The company is now betting on service parity to retain existing subscribers and attract new customers, especially those from Canada’s international communities.
