The Big Three are charging more
Bell, Rogers and TELUS have increased the price of several mobile plans ahead of Black Friday 2026. In several markets, their 60GB plans are now listed at $70 per month. Bell previously offered that plan for $60, while Rogers and TELUS priced it at $65. That means a monthly increase of $5 to $10, depending on the carrier.
This trend has been building since 2024
These increases fit into a broader pricing trend. According to a federal study published in May 2026, the average Canadian price for mobile plans with 50GB or more rose from $67.82 in 2024 to $75.97 in 2025. That is an increase of roughly 12%. Meanwhile, plans with 20GB or more increased by about 13% over the same period. In short, mobile pricing has already been climbing for two years.
Freedom Mobile remains cheaper
At the same time, Freedom Mobile continues to offer lower pricing in some compared markets. In British Columbia, for example, it lists a 70GB plan for $40 per month, well below the current offers from Bell, Rogers and TELUS. For a new customer, a $5 to $10 monthly increase still adds up to $60 to $120 more per year.
Why this matters before Black Friday
The timing is important. If a plan rises from $65 to $70 in October and then drops back to $65 during Black Friday, the promotion may look better than it really is. As a result, shoppers should compare deals against previous prices, not just the current advertised discount.
Bottom line
These prices mainly apply to advertised offers for new customers in selected Canadian markets. They do not automatically mean every existing subscriber will pay more. Still, they offer a clear snapshot of where the market is heading just before the year’s biggest telecom promotions.
